I am truly influenced by René Descartes' quote "I think, therefore I am" And therefore, I exist as Hemant Albert Soreng. There are things that I do than just existing. I love listening to music, trekking in the Himalayas, travelling, running marathons (ok half), cycling, surfing the net. Love technology and esp. the digital marketing space. My new passion is photography. Blogging is my gateway. And deeper, I am trying to find out what would've had happened if we had taken a different path at each moment in our lives. This would've or might've resulted in millions of events or lives led or still being led by us in different space and time. Through this blog, I would like express my thoughts and experiences of the present me and try to explore the thoughts of the million others me. If this makes sense, please email me, as this has just gone over my head :-) Professionally, I have been in the Digital Marketing space for more than 12 years now. Click here for details Hemant Albert Soreng, is an Internet professional with over 12 years of experience in Advertising & Marketing. Ten years of those in the online marketing space. At Lenovo, one of the leading PC manufacturers in the world, he heads Digital at the Global Marketing Hub in Bangalore. Before assuming this role he was at Lenovo (India), responsible for interactive marketing campaigns, website management, eCommerce and related projects like EPP – Employee Purchase Program (to some 70 k + employees of IBM & Lenovo), CRM etc. At Lenovo, he has established online & new media as the most cost-efficient and prolific media for demand generation. He developed the web analytics program and the visitor traffic Lenovo (India) website has increased by more than 400% in one year (Jan ‘07 – Dec ‘08). He has also developed the new CRM system for the call centre and redefined the EPP process reducing the shipping timelines by one third. Prior to Lenovo, he has worked with various companies, mainly start ups in the online space. This includes his own startup eDeltaC Communications. eDeltaC, was an online marketing firm started during the dotcom bust days of 2000-01. It was a self funded company started by Soreng along with two of his friends. He led the company as the CEO, along with his partners and employees. The team at eDeltaC pioneered many interactive marketing methodologies which have become a standard now like SEO, email marketing, organizing the first online press conference and more. During the two years of its existence, eDeltaC had the unique distinction of being profitable in those times. Finally, in 2001, eDeltaC was bought over by Ogilvy and was merged with OgilvyInteractive. Soreng, went on to head the merged entity in India. Soreng is an engineering graduate from Delhi College of Engineering (1995) in Electronics & Communications and an MBA from Indian Institute of Management - Bangalore (1997). He is a regular speaker and contributor in various forums. Read more at In news (http://ethos.soreng.net/?page_id=7) EMAIL: hemant AT soreng DOT net

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